This ABC pop-up book about typography was a five-years-in-the-making project by Kelli Anderson, titled Alphabet in Motion: How Letters Get Their Shape. Kelli has a track record for making pages interactive and *modular, and oftentimes she’s inventing completely new pop-up forms which, understandably, vexes every printer she works with.

 

The pop-up book pages (A-Z) introduce and demonstrate typographic concepts. Curious readers are invited into the longer-form essay on each topic, drawn from the history of typographic design and technology. Letters are the smallest units of culture.

*modular = consisting of separate parts that, when combined, form a complete whole.